What Fez costs and how long it takes, and how to show customers Fez's live price at checkout and have the pickup booked the moment they pay.
Bizthom Team · 12 Oct 2026 · 9 min read
One email a week: what's working for Nigerian merchants selling in DMs, online and at the counter.
Announcements
Every Bizthom store now has a blog built in, made to get you found and to sell.
Announcements
Connect the tools you already sell with — WhatsApp, Instagram, Paystack, Nomba, Moniepoint, Zoho and more — and run chats, payments, stock and ads from one place.
Comparisons
Selar was built for courses and ebooks. Selling clothes, hair or skincare is a different business: delivery, sizes, stock, and a customer who asks 'is it original?' before she pays. Six alternatives built for physical products, and how to pick.
Comparisons
Shopify works in Nigeria, but not the way it works in London. No Shopify Payments, dollar billing, and nothing in it for the DM where your customer actually decides. Six alternatives, what each one is really for, and how to pick.
Comparisons
Shopify was built for a shopper who checks out alone. Bumpa, for running the business behind the sale. But Nigerians buy after a conversation — proof, a question, 'how much last?' — and neither was built for that. Here's where each wins, and the third option that was.
Delivery
What Fez costs and how long it takes, and how to show customers Fez's live price at checkout and have the pickup booked the moment they pay.
Instagram
Nigerians buy in the DMs. Here is how to sell there: post what sells, reply fast, earn trust, take payment in the chat, record every sale and follow up.
Delivery
What Fez costs and how long it takes, and how to show customers Fez's live price at checkout and have the pickup booked the moment they pay.
Guides
The first order is the expensive one. The second should be almost free. Three unusual messages that bring customers back to buy again, and how to send them without doing it all by hand.
Instagram
Nigerians buy in the DMs. Here is how to sell there: post what sells, reply fast, earn trust, take payment in the chat, record every sale and follow up.
Instagram
Nigerians buy in the DMs. Here is how to sell there: post what sells, reply fast, earn trust, take payment in the chat, record every sale and follow up.
Announcements
Connect the tools you already sell with — WhatsApp, Instagram, Paystack, Nomba, Moniepoint, Zoho and more — and run chats, payments, stock and ads from one place.
Announcements
Every Bizthom store now has a blog built in, made to get you found and to sell.