Fragrance Planet's old website was so quiet the team didn't even have a tag for it. Three months on Bizthom, its share of sales has grown over 200%. Here is what changed.
Bizthom Team · 17 Oct 2026 · 6 min read
One email a week: what's working for Nigerian merchants selling in DMs, online and at the counter.
Announcements
Nigerian customers buy in conversations. The Bizthom Inbox puts WhatsApp, Instagram, Facebook, website chat and email in one place, shows who’s ready to pay, lets Bizthom’s Ejiro close the sale, and turns any chat into an order in one click.
Announcements
Every Bizthom store now has a blog built in, made to get you found and to sell.
Announcements
Connect the tools you already sell with — WhatsApp, Instagram, Paystack, Nomba, Moniepoint, Zoho and more — and run chats, payments, stock and ads from one place.
Comparisons
Meta Business Suite puts your Instagram and Facebook messages in one free inbox, but Meta says WhatsApp sync isn’t available in Nigeria. It helps you reply. The Bizthom Inbox helps you sell: who’s ready to pay, one-click orders, payment confirmed, follow-ups.
Comparisons
Meta now has an AI agent that replies to your customers on WhatsApp, Instagram and Messenger. For a Nigerian seller, replying is where the sale starts, not where it ends. Here’s what each one does between “how much?” and “paid”.
Comparisons
Selar was built for courses and ebooks. Selling clothes, hair or skincare is a different business: delivery, sizes, stock, and a customer who asks 'is it original?' before she pays. Six alternatives built for physical products, and how to pick.
Delivery
What Fez costs and how long it takes, and how to show customers Fez's live price at checkout and have the pickup booked the moment they pay.
Announcements
Nigerian customers buy in conversations. The Bizthom Inbox puts WhatsApp, Instagram, Facebook, website chat and email in one place, shows who’s ready to pay, lets Bizthom’s Ejiro close the sale, and turns any chat into an order in one click.
Instagram
Nigerians buy in the DMs. Here is how to sell there: post what sells, reply fast, earn trust, take payment in the chat, record every sale and follow up.
Merchant stories
Fragrance Planet's old website was so quiet the team didn't even have a tag for it. Three months on Bizthom, its share of sales has grown over 200%. Here is what changed.
Guides
Bizthom is a commerce platform built around how Nigerians buy. Here is every pay-as-you-go service, what each costs, what's free, and how you stay in control of your wallet.
Delivery
What Fez costs and how long it takes, and how to show customers Fez's live price at checkout and have the pickup booked the moment they pay.
Guides
The first order is the expensive one. The second should be almost free. Three unusual messages that bring customers back to buy again, and how to send them without doing it all by hand.
Instagram
Nigerians buy in the DMs. Here is how to sell there: post what sells, reply fast, earn trust, take payment in the chat, record every sale and follow up.
Announcements
Connect the tools you already sell with — WhatsApp, Instagram, Paystack, Nomba, Moniepoint, Zoho and more — and run chats, payments, stock and ads from one place.
Merchant stories
Fragrance Planet's old website was so quiet the team didn't even have a tag for it. Three months on Bizthom, its share of sales has grown over 200%. Here is what changed.
Merchant stories
Fragrance Planet's old website was so quiet the team didn't even have a tag for it. Three months on Bizthom, its share of sales has grown over 200%. Here is what changed.
Guides
Bizthom is a commerce platform built around how Nigerians buy. Here is every pay-as-you-go service, what each costs, what's free, and how you stay in control of your wallet.
Announcements
Nigerian customers buy in conversations. The Bizthom Inbox puts WhatsApp, Instagram, Facebook, website chat and email in one place, shows who’s ready to pay, lets Bizthom’s Ejiro close the sale, and turns any chat into an order in one click.
Announcements
Every Bizthom store now has a blog built in, made to get you found and to sell.