Best online stores Nigerians shop on are built on Bizthom.

Get an e-commerce store connected to your WhatsApp and Instagram, built to help more visitors trust you, find what they want and actually buy — with AI helping along the way.

Watch 17:52

Set up for you in a few minutes. Already have a website? We move it over.

Website + WhatsApp + Instagram

Your website and your DMs, selling as one.

Customers find you on Instagram, ask on WhatsApp and pay on your website. Bizthom connects the three, and Ejiro and automations move every chat towards a paid order. You keep the personal touch of the DM and get the checkout of a real store.

Selling only in the DM

Personal, but every “How much?” waits for you, and you check payment screenshots at midnight.

A website only

Open all night, but buyers who want to ask something first just leave.

Bizthom

Both. Chats get answered and end in checkout, and visitors who leave come back through WhatsApp.

WhatsApp on a phone: a shopper replies to an Instagram ad for Twin Bang Clips, and the store answers with a checkout link, bag readyCheckout on a phone with the bag and phone number already filled in, waiting for a delivery address

From an ad to a filled bag

Someone taps your Click-to-WhatsApp ad and asks about the product. Ejiro knows which ad they came from, answers and sends a checkout link. It opens on your website with the bag and their number already filled, so all they add is where to deliver.

Tapping Add to Bag opens a phone number field right under the buttonWhatsApp on a phone: the store reminds a shopper about their bag with a link, the shopper pays, and a delivery update follows the next day

From a visit back to the chat

Shoppers leave their WhatsApp number when they tap Add to Bag. If they leave without paying, a WhatsApp message brings them back to their bag, and the payment confirmation and delivery updates follow in the same chat.

01

Show visitors others are buying.

Voice note and video reviews

Right under the price, where buyers hesitate. Far more convincing than any star rating, and they come straight from your WhatsApp.

A product photo with the live “101 viewing now” and “41 sold” badgesPopup: Someone in Port Harcourt just added Twin Bang Clips to bag

Live activity

How many are viewing, what’s sold, and “just added to bag” popups from real shoppers.

A report when they come back

What they were looking at, what’s back in stock or new, and a gift to use today.

The welcome back report on a Bizthom store: new products, items selling fast, shoppers today, items they looked at and a 5% gift
02 · 03

Make them buy now, or at least leave their number.

Ads aren’t cheap. Every visitor should get a reason to buy today, and the ones who don’t should still leave you a way to reach them, so abandoned bags can be followed up on WhatsApp.

A product page: Only 1 left in stock, and a flash sale countdown

Stock left and promos

Real numbers from your inventory and a countdown on every promo. Never fake.

Spin to Win

Visitors trade their WhatsApp number for a prize, and it lands in your contacts.

Get their number even before checkout

Shoppers leave their WhatsApp number when they tap Add to Bag, so every bag you lose can still be followed up.

04

Ejiro sells for you, right on your website.

Your AI sales agent answers questions about sizes, delivery and stock, recommends what goes with it, adds it to their bag, and negotiates within the limits you set. Like your best salesperson in the DM, on every page, day and night.

06

Checkout that works on bad internet and for customers who aren’t patient.

The same quick checkout on a laptop or a phone. No account to create, no long forms, no waiting for page after page to load. Customers pay by card, bank transfer or USSD, or pay on delivery where you allow it.

Checkout on desktop: a side panel over the product page with the phone already filled inThe same checkout on a phone
07 · After the sale

One sale on your website creates the next one.

Stock goes down automatically, the receipt and delivery details are sent, and you’re notified. But it doesn’t end there.

Right after

Refer a friend

Both of them get a discount.

You’ve earned ₦4,000 in points. Use them in the next 7 days.
Same day

Loyalty points

A reason to come back soon, with a deadline.

3 days later

A review request

With a link to review right on your store.

0:18
Now showing on your store
Their reply

A voice note becomes a review

If they just reply on WhatsApp, that reply goes on your store.

08 · Wholesale

Sell wholesale and retail from one store.

Trade buyers get their own password-protected store at yourstore.com/wholesale, with price breaks that apply as the quantity grows. Retail shoppers never see those prices. On Scale.

The wholesale store asks trade buyers for a password before showing trade pricesThe same wholesale password screen on a phone
Orders

Every order in one place, on your laptop or your phone.

Website, WhatsApp, Instagram and walk-in orders land in one list with their payment and delivery status. Open any order on your phone to confirm payment, send it out or change it.

The Bizthom orders list on desktop, with payment and fulfilment status for each orderAn order opened on a phone: items, delivery fee, discount and total
Deliveries and shipping

Deliver your way. Your fees, your riders, or Fez.

Buyers see the right delivery fee for where they are before they pay, and every paid order goes to the rider or shipping company that covers that area.

Shipping zones with a fee for each area of Abuja

Set your own delivery fees

By state, by area, same-day or park pickup. Make delivery free once an order passes an amount.

Adding a delivery person with their WhatsApp number and the areas they cover

Manage your own dispatch riders

Riders get a WhatsApp and SMS alert when an order in their area is ready to collect. On Growth and Scale.

Connecting a Fez business account

Or connect Fez and let it ship

Buyers see Fez’s live price at checkout, paid orders book a door pickup, and the order page tracks the parcel. Fez bills your Fez wallet; Bizthom adds nothing on top. On Growth and Scale.

Analytics

Know what’s selling, what’s not, and what to do next.

Every visit, search, chat and bag is tracked back to where it came from, so you know which posts, ads and messages actually bring sales.

Traffic Attribution: revenue, orders, visitors and the traffic needed per saleTraffic Attribution: revenue, orders, visitors and the traffic needed per sale, on a phone
Sources table with visitors, bounce, time, orders and revenue per channelSources table with visitors, bounce, time, orders and revenue per channel, on a phone
Funnel from visitors to orders, and Ejiro’s conversion liftFunnel from visitors to orders, and Ejiro’s conversion lift, on a phone
Buyer journeys with orders and revenue per pathBuyer journeys with orders and revenue per path, on a phone
Abandoned bags with value and recovery rateAbandoned bags with value and recovery rate, on a phone
Search Health: empty searches and what to fix firstSearch Health: empty searches and what to fix first, on a phone
  • Meta Pixel
  • TikTok Pixel
  • Google Analytics
  • Google Merchant Center
  • Paystack
  • Nomba
  • Fez Delivery
  • WhatsApp
  • Instagram
  • Messenger
  • Telegram
  • Zoho Books
  • Zoho Inventory
  • Google Contacts
  • WooCommerce

Connect your website to the tools you already use.

Track your ads with the Meta and TikTok pixels, list your products on Google, take payment with Paystack and Nomba, ship with Fez, and keep Zoho Books and Zoho Inventory in step. DMs from WhatsApp, Instagram and Messenger land in one inbox.

Store designer

Customize your store yourself. No developer, no paid themes.

No paid themes or templates. Move sections around, pick a layout for each one, and change the words, colours and pictures. You see every change on desktop and phone before it goes live, and you can do it all from your phone.

Store designer on desktop: editing the hero banner of a jewellery store, with layout options and text fields beside a live previewThe same store designer on a phone, with the layout picker in a bottom sheet

Merchants who stopped answering “how do I order?”

Fumilayo of Phumyzglow
“Bizthom has been a game-changer for my business. One of the biggest impacts has been its ability to convert strangers into paying customers .”
FumilayoPhumyzglow
phumyzglow.com.ng
Pamela Abazie of Gemni Luxury
“With my old platform, the traffic I pushed didn't convert — it was more like a space to record my inventory . With Bizthom, the AI writes my product descriptions and the follow-up reminds customers on WhatsApp about what they left in their cart.”
Pamela AbazieGemni Luxury
gemniluxury.com
A Jaybee shopping bag
Case study · Jaybee
Customers said the old website was slow. Jaybee moved to Bizthom for a checkout that takes seconds , on the same stock as the shop.
JaybeeShoes and bags
jaybee.com.ng

Plus everything a store needs.

  • Product videos and option picturesSee every colour and size before they buy.
  • “Complete your order” add-onsThe matching bag or socks, one tap away.
  • Delivery estimateFee and arrival date by location, before checkout.
  • Team follow-up and commissionsStaff chase abandoned bags and earn on what they close.
  • Your own domainWith SSL, set up for you.
  • Customer accountsReturning buyers see their orders and points.

Already have a website? We’ll move it over.

Your domain, products, stock, orders and customers, moved for you from WhatsApp, Bumpa, Shopify or WooCommerce. Nothing gets left behind.

Your online store comes with every plan.

From ₦29,000 a quarter, billed in naira. Ejiro, the point of sale and the inbox are included too.

See pricing

Keep the DMs. Add the checkout.

All of this can be set up for you in a few minutes.

FAQs

How much does an ecommerce website cost in Nigeria with Bizthom?

Your online store comes with every plan, from ₦29,000 a quarter, billed in naira. There is no theme to buy and no developer to pay. See the pricing page for every plan and the fees on online payments. See pricing

Can I create an online store for my Instagram or WhatsApp business?

Yes. Put your store link in your Instagram bio and WhatsApp status, and import your WhatsApp catalogue to get started. DMs from WhatsApp, Instagram and Messenger come into one inbox, next to the orders from your website.

Can Ejiro reply on my WhatsApp and send a checkout link?

Yes. Ejiro answers customers on your WhatsApp Business number day and night, puts what they want in a bag and sends a checkout link, so they pay on your website. When someone messages from a Click-to-WhatsApp ad, Ejiro knows which product the ad was for. It hands the chat to you whenever it should, and DMs from Instagram and Messenger land in the same inbox.

Is Bizthom a good Shopify alternative in Nigeria?

Bizthom is built for selling in Nigeria: prices in naira, payment by card, bank transfer and USSD, pay on delivery, WhatsApp follow-up, and an AI sales agent that negotiates. You don’t need apps or paid themes for any of it.

Can customers pay with Paystack or bank transfer?

Yes. Checkout takes card, bank transfer and USSD through Paystack or Nomba, and you can switch on pay on delivery for the locations you choose.

How do deliveries work on my website?

You set the delivery fee for each state or area, including same-day, park pickup and free delivery over an amount, and buyers see the right fee at checkout. Paid orders alert the dispatch rider who covers that area on WhatsApp and SMS, or you can let a shipping company like Fez handle it.

Can I ship with Fez?

Yes, on the Growth and Scale plans. Connect your own Fez business account and buyers see Fez’s live price at checkout. Paid orders book a door pickup from your store, and the order page tracks the parcel to delivery. Fez bills your Fez wallet directly, and Bizthom adds nothing on top.

Can customers really negotiate on my website?

Yes. Ejiro, your AI sales agent, negotiates with shoppers within limits you set, and never goes below your lowest price. It also suggests other products to add.

Will checkout work for customers with poor network?

Yes. Checkout is three steps on one page with no account to create, built for slow connections and customers who aren’t very comfortable with technology.

Where do the voice note reviews come from?

After a sale, customers get a WhatsApp message asking for feedback. If they reply with a voice note, video or text, it can be shown on your store as a review.

Can I move my store from WhatsApp, Bumpa, Shopify or WooCommerce?

Yes. Import a WhatsApp catalogue, a CSV file, or your Bumpa, Shopify or WooCommerce store, or request a migration and we’ll move it for you. Products, collections, customers and past orders come along.

Can I use my own domain?

Yes. Connect a domain you already own, or buy one inside Bizthom, and SSL is set up for you. Every store also gets a free yourstore.mybizthom.com address.

Can customers pay on delivery?

Yes. Switch on pay on delivery for the locations you choose. Customers can also pay part now and the rest later.

Do I need to buy a theme or hire a developer?

No. The store designer lets you change layouts, colours, fonts and sections yourself. There are no paid themes or templates.

Does my website stock stay in sync with sales I make in my shop?

Yes. Your website, point of sale and WhatsApp orders use one inventory, so a sale anywhere updates stock everywhere.