Selar alternatives in Nigeria for physical products

Selar is one of the best things to happen to Nigerian creators. Put up an ebook or a course, share the link, and get paid in naira, cedis or dollars by the next day.

But selling a dress isn't selling an ebook.

A physical product has sizes and colours, stock that runs out, and a dispatch rider who needs an address.

And the customer behaves differently. Before she pays for a bag she can't touch, she wants proof it's real, she wants to ask "how much last?", and sometimes she wants to pay half now and half on delivery.

That's usually when sellers start looking.

Prices and features checked on each platform's own website in October 2026.

Can you sell physical products on Selar?

Yes. In Selar's delivery settings you add the locations you deliver to — states, cities or landmarks — with a price for each, and the customer picks one at checkout.

Selar doesn't deliver for you; it charges the delivery fee on your behalf. Many sellers start this way, and it works for a few products and a few orders a week.

What to know as your orders grow:

• It's built for creators first. Selar's paid plans are described around hosting courses, webinar replays and membership sites, not stock, sizes or delivery.
• Every sale carries a fee. 4% + ₦50 on every naira sale, on every plan, free or paid. You can pass it to your customer.
• There's no point of sale. If you also sell from a shop, a stall or a pop-up, those sales live somewhere else.

The alternatives at a glance

• Bizthom: a commerce platform built around how Nigerians buy: a website that converts, an inbox that sells, an AI sales agent and a POS, all selling from the same stock.
• Bumpa: a basic website, sales records and a POS for a small business.
• Flutterwave Store: a free store if you already use Flutterwave.
• Paystack Storefront: a free product page to get started.
• Shopify: the global store, if most of your customers are abroad.
• WooCommerce: full control of your own website, with a developer.

1. Bizthom

Best for: sellers of physical products whose customers ask, negotiate or want proof before they pay, on the website or in the DMs, and who sell in person too.

This is us, so read this section with that in mind.

Bizthom is a commerce platform built around how Nigerians buy: a website that converts, an inbox that sells, an AI sales agent, automations, campaigns and a POS, working together to turn a conversation into a sale, and a first sale into a second.

A website that sells like your best salesperson.

• Proof she can believe. Praise already in your WhatsApp, Instagram and Facebook chats — the voice note, the photo of the dress on — becomes a review on the product page. You approve what goes up.
• Video, not just photos. The fabric moving, the shoe on a foot.
• The feeling that others are buying. Who just bought, how few are left, and a bag timer that holds the item for her.
• Room to negotiate. She can ask for a better price, and Ejiro, the AI sales agent, negotiates within the lowest price you set.
• Ways to pay that fit her pocket. Part payments, pay on delivery, and bank transfers that confirm themselves the moment the money lands.

Built for products that ship. Sizes and colours as variants, stock counted per variant with restock alerts, delivery zones with prices and transit times, and dispatch riders.

DMs where you sell, not just reply. WhatsApp, Instagram, Facebook and your website chat land in one inbox.

• Every chat is marked by how likely the person is to buy, so you know who to answer first.
• When she says yes, you create the order in one click. She's already saved as a contact with her name and number, and the products, delivery address and delivery option are filled in from the chat. Nothing typed twice.
• Ejiro answers when you can't, and follows up with the customer who said "I'll get back to you".

Automations and campaigns that bring them back.

• Abandoned bags chased on WhatsApp, then SMS, then email.
• Back-in-stock and price-drop alerts, sent only to the people who asked.
• Win-back messages for customers who've gone quiet.
• Campaigns to the right group, with Bizthom AI writing the message and a report of who ordered.

One shop, online and offline. A POS with barcode scanning on the same stock as your website and DMs.

Moving from Selar. Import your products from a CSV file, or ask us to move your store. Most stores are trading the same day.

What you'd give up: if you also sell courses, memberships or event tickets, Selar is built for those and Bizthom isn't. Plans and what's in each are on the pricing page.

2. Bumpa

Best for: small businesses that want a basic website, sales records and a POS, billed in naira.

Bumpa is the best-known Nigerian option for physical products. Every plan gives you a basic website, and it was built to help you run the business behind the sale: records, stock, receipts, expenses, and a POS app on web, phone and tablet.

Pricing: Starter is ₦15,000 a quarter, Pro ₦30,000 a quarter. Growth and Scale are sold yearly only.

Where it falls short:

• The website does little to sell. A picture, a price and a Pay button: no proof from other buyers, no room to negotiate, no nudge when stock is running out.
• The cheap price grows with add-ons. Advanced templates, extra pages, a blog, gift cards, bundles, custom checkout and back-in-stock alerts are paid extras, and their prices only show inside the app.
• DM sales are typed in by hand. You sell in your phone's WhatsApp and Instagram, then record each sale in Bumpa afterwards.
• Some basics sit on higher plans. Staff accounts start on Pro; barcode scanning on Growth.

For more, read Bizthom vs Bumpa and our Bumpa alternatives.

3. Flutterwave Store

Best for: sellers who already take payments with Flutterwave and want a free store fast.

Flutterwave Store puts your products and variants on a mobile-friendly store you manage from your phone, with low-stock alerts, discounts and delivery fees. Your products are also listed on Flutterwave Market, its shopping marketplace.

Pricing: free to set up. You pay Flutterwave's fee on each sale: 2% on local payments (a 1.4% transaction fee plus a 0.6% platform fee), with VAT on the fee.

Where it falls short: it's a simple store, not a store system. No campaigns, abandoned-bag recovery or customer groups, no POS on the same stock, and nothing for selling in your DMs.

4. Paystack Storefront

Best for: getting a free product page up in minutes.

If you already take payments with Paystack, Storefront puts your products on a mobile-friendly page with variants, stock alerts, delivery fees and a WhatsApp button. You manage orders from the Paystack app.

Pricing: free, with no subscription. You pay Paystack's standard fee on each sale: 1.5% + ₦100 for local payments (the ₦100 is waived under ₦2,500), capped at ₦2,000.

Where it falls short: it's a page, not a store system. No campaigns, abandoned-bag recovery or customer groups, and no POS on the same stock. A good place to start, not to grow.

5. Shopify

Best for: brands that sell mostly to customers abroad.

Shopify is the world's biggest store platform, with thousands of themes and apps and a strong checkout.

Pricing: Basic is US$27 a month, or US$19 a month paid yearly. It's billed in dollars.

Where it falls short in Nigeria: Shopify Payments isn't available here, so you connect Paystack or Flutterwave and Shopify adds its own fee on each sale: 2% on Basic.

WhatsApp ordering and local delivery companies mostly come from paid apps. The full picture is in Shopify alternatives in Nigeria and Bumpa vs Shopify.

6. WooCommerce

Best for: businesses with a developer who want to own their website outright.

WooCommerce is a free, open-source store plugin for WordPress. You own the site and the code, there's no limit on products, and WooCommerce takes no share of your sales.

Paystack and other Nigerian providers plug in directly.

Pricing: the plugin is free. You pay for hosting (WooCommerce's own pricing page puts it at US$25 to US$350 a month), a domain, and paid extensions at US$29 to US$299 a year each.

Where it falls short: you're running a website, not just a store. Updates, security, backups and speed are your job or your developer's. Its own POS doesn't support Nigeria yet, and WhatsApp messaging needs an extension.

Already on WooCommerce? Keep it and add Bizthom with the free Bizthom for WooCommerce plugin. Every WooCommerce buyer becomes a contact you can sell to again, the same products go into one-click orders from your DMs and sell at Bizthom's POS, and abandoned bags are won back on WhatsApp, SMS or email.

How to choose

• You sell courses, ebooks, tickets or memberships: stay on Selar. It's built for that.
• You're just starting and want something free: Paystack Storefront or Flutterwave Store, whichever you already take payments with.
• You need a basic website, sales records and a POS, at the lowest price: Bumpa.
• Most of your customers are abroad: Shopify.
• You want full control and have a developer: WooCommerce.
• You sell physical products, and your customers ask, negotiate or want proof before they pay — on the website or in your DMs: Bizthom.

What moving off Selar involves

Export your products and your customer list before you go. Your customer list is the one thing you can't rebuild.

Selling both? Keep your courses on Selar and move your physical products. Plenty of sellers run the two side by side.

FAQ

Can I sell physical products on Selar?
Yes. You can set delivery locations and a price for each one. Selar is built for creators first, though, and has no point of sale for selling in person.

How much does Selar charge per sale?
4% + ₦50 on every naira sale, on every plan, including the paid ones. You can choose to pass the fee to your customer.

What is the best Selar alternative for physical products?
It depends on how you sell. If your customers ask, negotiate or want proof before they pay, Bizthom. For a basic website and a POS at the lowest price, Bumpa. For a free page, Paystack Storefront or Flutterwave Store.

Is there a free Selar alternative?
Paystack Storefront and Flutterwave Store cost nothing a month; you pay per sale.

Can I move my Selar products to Bizthom?
Yes. Import them from a CSV file, or ask us to move your store.

The fastest way to decide is to try it with your own products. Start free on Bizthom, connect your WhatsApp or Instagram, and see what happens with a real customer.