Bizthom vs Bumpa: an honest comparison for Nigerian merchants

Checked against Bumpa's public pricing and feature pages on 18 September 2026. Their plans change; if you're reading this much later, check their site too.

The short answer

Stay on Bumpa if what you need is a product catalogue with a link you can send customers, inventory and order records behind it, at the lowest monthly price — and you're happy doing the selling yourself.

Move to Bizthom if you want the traffic you already pay for to turn into orders, if most of your selling happens in DMs, or if you also sell at a counter. Bizthom is built to convert on all three fronts — website, DMs and point of sale — on one system, with an AI sales agent and automation inside it.

The reason merchants give us most often for moving is conversion. Two things come up again and again: a store that takes the traffic but doesn't turn it into sales, and a site that slows down on the day it matters — during a sale, when everyone arrives at once.

Pamela put it plainly: the traffic she pushed didn't convert, her old platform was "more like a space to record my inventory". Jaybee's customers said it for themselves: "Your website is slow." "It's not loading."

On the Bizthom side, merchants tell us the opposite, and the feature list explains why: a bag timer, stock urgency, social proof, spin to win, part payments, price negotiation, abandoned-bag recovery across WhatsApp, SMS and email, voice and video reviews, and a checkout built to close.

Every one of those exists to move a visitor one step closer to paying.

Bumpa starts cheaper: ₦5,000 a month on Starter against ₦9,667 a month on our Basic. If the lowest monthly price is the whole decision, that's your answer and you can stop reading.

First, credit where it's due

Before there was a "system" to move to, someone had to convince Nigerian merchants they needed one at all.

Kelvin Umechukwu and Adetunji Opayele started building websites for small businesses in 2018, launched Salescabal, and relaunched it as Bumpa in February 2021. What they really sold, long before the software, was an idea: that a business selling on Instagram is still a business, and that it deserves records, stock counts, receipts and a proper store front. Tens of thousands of merchants learned that from them. We're building for a market they helped create, and plenty of merchants who use us today learned how to run a business properly on their app first.

This piece is about two products and how they differ. It isn't a swipe at anybody.

What both of us do well

Both give you a hosted store with your own domain, product and stock management across locations, order records, invoices and receipts, discounts and coupons, customer records, a point of sale for offline selling, SMS and email campaigns, delivery setup, and analytics. Both handle payments and settle to you. Both will help you move your catalogue across.

If you only need those things, the honest truth is that either will serve you, and theirs costs less.

Where the two products genuinely part ways

Eight differences, and what each one changes about your day.

1. A store built to convert, and to hold up on sale day

A store front is not the same thing as a shop that sells. The features below are the difference between a visitor leaving and a visitor paying, and they're the reason merchants who move tell us their conversion changed:

• A bag timer that holds stock for a customer and tells them it's holding.
• Stock urgency and social proof: how few are left, and who just bought.
• Spin to Win, trading a discount for a contact you keep.
• Part payments so a tight budget doesn't kill the sale.
• Negotiation, handled by Ejiro within the lowest price you set.
• Abandoned-bag recovery that follows up on WhatsApp, then SMS, then email.
• Reviews you don't have to beg for. Bizthom reads your WhatsApp, Instagram and Facebook chats and pulls out the praise your customers already sent you — the voice note, the photo of the dress, the "I love it 😍" — and turns it into a review on the product page, with the picture or voice note attached. You approve what goes up.

Most merchants are sitting on months of proof in their DMs and have never used a word of it.

• Product videos, not just photos. Put a clip on the product page — the bag turning, the fabric moving, the shoe on a foot — alongside unlimited images. Clothes and jewellery sell on movement, and a still photo hides it.

• A fast checkout, plus Welcome Back and Share With Friend.

And when a sale drives everyone to your site at once, the store has to stay up and stay quick. That's the other half of conversion, and it's the complaint we hear most about the platforms merchants leave.

See it for yourself. Our founder, Joel Amawhe, walks through the two checkouts side by side — a Bumpa store and a Bizthom store, same job, different number of steps:

https://www.youtube.com/watch?v=nAC7DRrkmCA

Watch it before you take our word for any of this. Checkout is where the money is either collected or lost, and it's the easiest part of this comparison to judge with your own eyes.

2. Your DMs are a place to sell, not just a place to chat

This is the biggest difference, and it's the one most merchants feel immediately.

Bumpa's published plans cover your website, SMS and email campaigns, and payment alerts. The DMs where Nigerian selling actually happens sit outside the system.

In Bizthom, WhatsApp, Instagram, Facebook, SMS, email and your website chat land in one inbox — and the inbox does a lot more than hold messages:

• It tells you who is likely to buy. Every chat is marked Ready to pay, Interested or Likely time-waster, with what it's worth and how soon to reply, before you spend your evening on it.

• It flags chats that went quiet after you replied, and sends you a digest every morning at 7am, so nobody goes cold unnoticed.

• Every person who DMs you becomes a contact, with any phone number or email they shared. Lose access to your Instagram account tomorrow and you still have your customers.

• You sell inside the chat: send products and reviews, create the order, send an invoice or a receipt, and see the moment they open the link you sent.

• Praise becomes proof: the compliments already sitting in your WhatsApp, Instagram and Facebook chats are found for you and become reviews on your website, the photo or voice note included — you just approve them.

• One customer, one thread across the channels they use, so the person who asked on Instagram and paid on WhatsApp isn't two strangers.

• Ejiro follows up in the chat itself. A customer who asked a price and went quiet, or left a bag behind, gets a follow-up inside their own WhatsApp, Instagram, Facebook or website chat — written from what they actually asked about, not a blast. You choose which channels it may use, and you can take over at any point.

• Staff can be rewarded for the DM sales they close.

(Channels by plan: website, WhatsApp, SMS and email on Basic; Instagram and Facebook from Growth; Telegram on Scale.)

3. An AI sales agent, not just an app

Ejiro sells on your website and in WhatsApp: answers questions, recommends products, and negotiates within limits you set, never going below your lowest price. It reads your past chats to learn how you talk about your products, delivery and prices. When a chat goes quiet or a bag is abandoned, it follows up in the channel that customer used. When it can't help, it hands over to you.

You pay ₦500 from your wallet when it gets a result — a bag added, a negotiation, a handoff that gives you something real to act on, or a follow-up that leads to a sale within 3 days. Conversations that go nowhere cost nothing, and neither does Ejiro simply learning who the customer is.

Beyond Ejiro: AI writes your product descriptions, drafts your campaigns, and you can ask Bizthom AI plain questions about your own business — what's selling, what's stuck, who hasn't bought in a while.

4. One system for online and the counter

Bizthom includes the point of sale with barcode scanning on every plan, on the same stock as your website and DMs, with sales on hold, loyalty redeemed in store and a Moniepoint terminal connection.

On Bumpa's published table, barcode scanning and the barcode generator start on Growth — which is ₦300,000 a year, since Growth isn't sold quarterly.

This is exactly the problem Jaybee described: a website on one platform, inventory and POS on another, and every offline sale typed in twice.

5. Automations that run without you

Bumpa's published table has automated order confirmation, automated shipping, and abandoned cart recovery — default on Starter, customisable above it.

Bizthom gives you automations you build yourself, and they fire across WhatsApp, SMS and email:

• On every plan: abandoned bag, order placed, new lead, form submitted, and a customer's first WhatsApp message.
• From Growth: back in stock, price drop, a new product or variant, and any change to an order's status, delivery or payment.
• How many: 3 active automations on Basic, 10 on Growth, unlimited on Scale.

The difference in practice: "back in stock" and "price drop" reach the exact people who asked about that product, without you keeping a list. An abandoned bag is chased on WhatsApp after an hour, by SMS the next day, by email three days later — and stops the moment they pay.

6. It connects to the tools you already run your business with

Their published table lists the Facebook Pixel, the TikTok Pixel, Google Analytics, and an API key on the top plans.

Bizthom connects across the rest of your stack:

• Accounting and stock: Zoho Books and Zoho Inventory, so sales and stock reach your books without re-typing.
• Contacts: Google Contacts — every new customer with a phone number is written straight into your Google account, so your customer list follows you onto every device you're signed in on, and stays yours if you ever leave.
• The counter: a Moniepoint terminal, with the sale recorded against the same stock.
• Other stores: WooCommerce, and imports from Shopify, Bumpa or a WhatsApp catalogue.
• Google Shopping: Google Merchant Center, so your products can appear in Google's shopping results.
• Webinars: EverWebinar and WebinarJam, if you sell that way.
• Store extensions from your dashboard: stock urgency, bag timer, social proof, spin to win, product recommendations, loyalty, referrals and distribution.

And your ad tracking actually reports the sale

This one costs money quietly. A browser pixel on its own is what iOS privacy changes and ad blockers break: the sale happens, the pixel never reports it, and Meta or TikTok optimise against numbers that undercount you.

Bizthom sends the same events server-side — Meta Pixel and Conversions API, TikTok Pixel and Events API, using your own API tokens — so purchases are reported from our servers whatever the browser does. You also connect your Meta ad account with a low-balance alert, your Google Ads and TikTok ad accounts, and Google Analytics with Tag Manager.

If you spend on ads, this is the difference between optimising on real sales and optimising on a fraction of them.

7. Naira, not credits — and the messages cost less

Bumpa's messaging runs on credits. Their support pages put the rates at 8 credits per SMS and 4 credits per email, and credits are bought in packs: ₦3,000 for 2,000 credits up to ₦110,000 for 100,000. That works out at ₦1.50 a credit on the smallest pack and ₦1.10 on the largest.

Bizthom charges naira from your wallet: WhatsApp ₦3, SMS ₦8, email ₦4 per message. No packs, no conversion.

So the same broadcast, to 1,000 customers:

	Bizthom	Bumpa (largest pack, ₦1.10/credit)	Bumpa (2,000-credit pack, ₦1.50/credit)
1,000 SMS	₦8,000	₦8,800	₦12,000
1,000 emails	₦4,000	₦4,400	₦6,000
1,000 WhatsApp	₦3,000	not offered	not offered

Cheapest case, we're about 10% under on both. Buying credits in small packs, you're paying up to 50% more per SMS than you would with us. And WhatsApp — the channel most Nigerian customers actually read — isn't in their campaign list at all.

Work out what you'd spend: the full price list is on the Bizthom pricing page.

One more thing worth knowing: their plans include a credit balance (1,200 on Starter up to 12,000 on Scale). At their own rates, 12,000 credits is 1,500 SMS or 3,000 emails.

8. What's included versus what's an add-on

Look down Bumpa's plan table and count the rows marked "Can be purchased" rather than ticked: advanced website templates, a blog, extra pages and gallery, product bundles, product add-ons, gift cards, giftbox and upsell at checkout, custom checkout, back-in-stock marketing, and extra product slots once you pass your plan's limit. A few more rows are marked coming soon.

These are paid separately, on top of the subscription you already bought. The prices aren't on their pricing page — you only meet them inside the dashboard, at the moment you try to use the feature.

Take one example. Back in Stock — the "notify me when available" button on a sold-out product — is listed in a Bumpa dashboard at "Starting from: ₦15,000.00", with a Buy button. That's one feature, on top of a plan you're already paying for. Merchants tell us the bigger add-ons run well past that.

In Bizthom, back in stock is an automation on Growth: a customer asks to be told, and when you restock they're messaged on WhatsApp, SMS or email. No separate purchase.

Add two or three of these and your plan price stops being your price.

On Bizthom, those equivalents are in the plan. The store extensions — Bag Timer, Stock Urgency, Social Proof, Spin to Win, Welcome Back, Share With Friend — switch on from your dashboard at no extra charge, and there's no separate charge to use a template, add pages, run a blog or take a gift card.

Merchants who made the move

Plenty of stores have moved across — from Bumpa, from Shopify and WooCommerce, from WhatsApp catalogues and from spreadsheets. Here are three, with their stores live so you can judge for yourself.

Jaybee — jaybee.com.ng

A Bumpa website and a separate TranziPOS point of sale. Two systems, no connection between them, so every offline sale was entered twice: once at the counter, once online. And her customers were saying the quiet part out loud:

"Your website is slow."
"It's not loading."

Today the website, the point of sale, the inventory and the orders are one platform, and customers spin to win on the store front.

Pamela Abazie, Gemni Luxury — gemniluxury.com

Pamela was pushing traffic at a store that didn't convert. In her words, it was "more like a space to record my inventory". She tells it herself:

Fumilayo, Phumyzglow — phumyzglow.com.ng

Fumilayo wasn't running ads to her old Bumpa website at all. The traffic she did send wasn't converting, so paying for more of it made no sense. That's the hidden cost of a store that doesn't sell: it doesn't just lose the visitors you have, it stops you buying more.

"Bizthom has been a game-changer for my business. One of the biggest impacts has been its ability to convert strangers into paying customers."

What moving actually involves

Your products, collections, customers and order history come across — past orders arrive matched to the customers and products they belong to, so your reports still add up. You can import a WhatsApp catalogue, a CSV, or your Bumpa, Shopify or WooCommerce store — or ask us and we'll move it for you. Most stores are trading the same day.

Try it on your own products

The fastest way to settle this is to look at it with your own catalogue in it.

• Start free on Bizthom — build the store, connect a DM channel, switch Ejiro on and watch what it does with a real conversation.
• Compare the plans — every feature, every limit, every fee, per plan.
• Ask us to move your store — send us where it is now and we'll bring your products, collections, customers and order history across.

Stay on Bumpa if…

• The lowest monthly price is the deciding factor.
• What you need from a website is a catalogue with a link you can send customers, plus records behind it — not a shop front that has to do the selling for you.
• You sell mostly face to face or by phone, and your DMs are quiet.
• You're happy with the app you have and your team knows it well.

Switching costs you time and attention. If nothing above describes a problem you actually have, don't move.

FAQ

Is Bizthom a Bumpa alternative? Yes, for merchants selling across DMs, a website and a counter. If you only need a store front and records, they're closer than this post makes them sound.

Can I move my Bumpa store to Bizthom? Yes — products, collections, customers and your order history, claimed by their original Bumpa IDs so nothing lands twice. Request a migration and we'll do it for you.

Which is cheaper? Bumpa at the entry point. Compare what you'd actually use: our plans include POS, barcode scanning, the DM inbox and Ejiro, and our transaction fee is capped at ₦2,000 per payment.

Do I have to use the AI? No. Ejiro is off until you switch it on, and you only pay when it produces a result.

Bizthom plans: Basic ₦29,000/quarter or ₦99,000/year; Growth ₦69,000 or ₦249,000; Scale ₦129,000 or ₦459,000. Bumpa's prices above are from their pricing page on 18 September 2026.

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