The Insights page gives you a clear picture of how your store is performing. Access it from the sidebar under Tools → Insights.
Key metrics
At the top of the Insights page, you'll see your headline numbers:
- Revenue over time — a chart showing your total revenue by day, week, or month
- Total orders — number of orders in the selected period
- Average order value (AOV) — total revenue divided by number of orders
- Conversion rate — percentage of visitors who placed an order
- Unique visitors — individual people who visited your store
- Returning visitors — visitors who came back more than once
Top products
See which products are getting the most views and generating the most sales. Use this to decide what to promote, restock, or feature in collections.
Traffic sources
Understand where your visitors are coming from:
- Instagram — clicks from your Instagram bio or stories
- TikTok — clicks from TikTok bio or videos
- Google — organic search traffic
- Direct — people who typed your URL or clicked a saved link
- Referral — links from other websites
Visitor activity
The activity log shows individual visitor sessions: which page they landed on, which products they viewed, what they added to their bag, and whether they placed an order. This helps you understand the customer journey and spot drop-off points.