Knowing where your customers come from is the difference between spending smart and throwing money away. Bizthom tracks this automatically.
Traffic sources
Every visitor to your store is tagged with a source:
- Instagram — clicks from Instagram bio, stories, or posts
- TikTok — clicks from TikTok bio or videos
- Google — organic search results
- Direct — typed your URL or used a saved bookmark
- Referral — links from other websites
- WhatsApp — clicks from WhatsApp messages
Where to see this data
Open Insights from your dashboard sidebar. The traffic sources section shows you a breakdown of where your visitors are coming from, plus the revenue each source generates.
Source on contact profiles
Each contact in your Contacts list also shows their original source — so you can see that your best customer found you through Instagram, for example.
What to do with this data
If Instagram drives 60% of your revenue but you're spending equal time on TikTok, shift your energy. Double down on what's working. If Google brings traffic but low conversion, your SEO is working but your product pages might need better descriptions or images.