Using automations

Automations send messages automatically when specific events happen, without you doing anything manually.

System automations

These are always available and cover the core order lifecycle:

• Order confirmed — sent when an order is placed
• Order shipped — sent when you mark an order as shipped
• Order delivered — sent when you mark an order as delivered
• Order cancelled — sent when an order is cancelled

Customize the message for each channel (WhatsApp, SMS, email) from the Automations page.

Custom automations

Build your own automations with custom triggers:

• Abandoned bag — customer added items but didn't complete checkout
• Back in stock — a product that was out of stock is available again
• Price drop — a product's price was reduced
• New lead — someone browsed your store but hasn't ordered
• Form submitted — a customer submitted a contact or inquiry form

Actions per step

Each automation step can perform one of these actions:

• Send WhatsApp message
• Send SMS
• Send email
• Send WhatsApp voice note

Multi-step sequences

Chain multiple steps with wait times between them. For example, an abandoned bag sequence might look like:

1. Wait 6 hours → Send WhatsApp reminder
2. Wait 24 hours → Send SMS with discount code