Track how your ads are performing by connecting tracking pixels to your storefront.
Meta Pixel (Facebook / Instagram)
Go to Marketing → Ad Scripts and enter your Meta Pixel ID. This tracks visitor actions on your storefront — page views, product views, add to bag, and purchases — and reports them back to your Facebook Ads Manager.
Facebook Conversion API
For more accurate tracking, Bizthom also supports server-side event tracking via the Facebook Conversion API. This works alongside the Pixel to capture events even when browser tracking is blocked.
Google Analytics
Add your Google Analytics tracking code from the same Ad Scripts page to track visitor behavior, traffic sources, and engagement metrics.
Traffic attribution
The Insights page shows which traffic source drives the most revenue — Instagram, TikTok, Google, Direct, or Referral. Use this to decide where to invest your ad budget.