Broadcasts let you send messages to many contacts at once. Access them from Marketing → Broadcast.
Available channels
Send broadcasts via:
- WhatsApp — requires WhatsApp to be connected
- SMS — requires SMS to be activated
- Email — available on all plans
Selecting your audience
Choose who receives the broadcast:
- All contacts
- Specific groups (e.g., "Repeat Buyers", "Lagos Customers")
- By tags
- By recency (e.g., contacts active in the last 30 days)
Using templates and variables
Write your message using variables that get replaced with real data for each recipient:
{{customer_name}}— the contact's name{{product_name}}— a product name{{order_total}}— their last order total{{checkout_url}}— link to complete a purchase{{discount_code}}— a discount code
Scheduling and tracking
Send immediately or schedule for a specific date and time. After sending, track open rates, click rates, and conversions. You can pause and resume active campaigns.