Groups let you segment your contacts so you can send targeted messages instead of blasting everyone.
Creating groups
Create groups to organize contacts by any criteria that matters to your business. Examples:
- "Repeat Buyers" — customers with 2+ orders
- "High Value" — customers who've spent above a certain amount
- "Lagos Customers" — contacts located in Lagos
- "At Risk" — customers who haven't ordered in a while
Using groups for marketing
Groups are the key to personalized marketing:
- Broadcasts — select a group as your audience when sending a WhatsApp, SMS, or email broadcast
- Automations — trigger automated sequences for contacts in specific groups
Tags
In addition to groups, you can tag individual contacts for even more flexible organization. Tags work alongside groups — a contact can be in a group AND have multiple tags.