Collections give your customers an organized way to browse your products.
How customers browse collections
Visible collections appear as browsable sections on your storefront. Customers can click into a collection to see all its products.
When to use collections
Collections are great for:
- "New Arrivals" — highlight your latest products
- "Best Sellers" — showcase what's popular
- "Sale Items" — group discounted products
- Seasonal groupings — "Valentine's Day Gifts", "Back to School", etc.
Tip: Collections are different from categories. A product has one category (e.g., Fashion) but can be in many collections (e.g., "New Arrivals" AND "Best Sellers").