People buy what other people are buying. Social proof badges tap into this instinct by showing real activity on your store.
What customers see
When enabled, your storefront shows subtle indicators of activity:
- Visitor count — "12 people are viewing this right now"
- Purchase badges — "Bought 5 times today" or "Popular item"
These badges appear on product pages and in your product grid, giving browsers confidence that they're looking at something worth buying.
Enabling social proof
Go to Boosters in your dashboard sidebar and enable the social proof features. You can turn individual indicators on and off.
Why it works
A customer on the fence sees "8 people viewing this" and thinks "if I don't buy now, someone else will." This gentle nudge has been shown to increase conversion rates significantly — especially for fashion, beauty, and limited-stock items.